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【干货】如何发现自己的营销天分

时间 : 2016-06-10 来源 : 创业网 编辑 : admin 阅读 :

  As an entrepreneur and new business owner, you need to devote yourself first to getting your product or service ready to sell -- and then quickly making money. But, along the way, you also need to decide: Should you think about hiring someone to do your marketing right away, or wait to see how business goes?
  作为一名企业家和创业者,你要竭尽全力策划自身的产品和服务,才能有销量,才能迅速挣钱。但是,同时你也要做决定:你要考虑能否该雇用别人来帮你做营销,还是等待生意自身的进展态势。
 
  We asked a network of Princeton alumni entrepreneurs when they themselves started to focus on marketing their business, and not just selling. Here, they told us, is they found their marketing talent.
 
  我们询问了普林斯顿大学的校友企业家,想晓得他们从什么时候开始专注于市场营销,而不仅仅是销售。他们通知我们要察觉自身的营销天赋。
 
  They are the marketing talent!
 
  他们简直便是营销天禀啊!
 
  Two of the alums said that they are the marketing talent for their organizations. Robin Resch of the Robin Resch Studio, pointed out, “I am a one-woman show, so my skills stand out and are always developing.” Harriet Donnelly of e5marketing, which provides marketing support for a Princeton entrepreneur, noted that, “We are the marketing talent. New people are brought in on project work at first and offered a job if they fit in with everyone else and care about the work they produce.”
 
  两位校友企业家分别是自身公司的营销人才。罗宾·雷希(Robin Resch)建立了以自身名字命名的工作室,她说:“这便是我自身的舞台秀,我的技能总有用武之地,同时也能获得进展进步。”e5营销公司的哈丽特·唐纳利(Harriet Donnelly)为另一位校友企业家提供市场营销协助。她说:“我们是一个营销人才组织,首先为新项目招纳新人,只须他与大家各方面都很融洽,并且工作认真,就会为他提供工作机会”。
 
  Networking
 
  人际关系网
 
  Many shared their belief that networking is a great source of marketing talent, and that networking sources might range from local universities to contacts provided by the Enterprise Development Corporation (EDC), a nonprofit advisory and support group for entrepreneurs. As a business school professor, I also encourage my students to take on marketing projects for local startups. That provides them a means of putting their new skills to use and at the same time helping a new entrepreneur. We encourage our colleagues to rely on their trust networks, meaning people who are already trusted colleagues, to offer advice and help.
 
  很多人信任人际关系网是察觉营销人才的一大源泉,包含当地大学和企业进展有限公司(EDC)提供的联络人。企业进展有限公司是一个非盈利机构,专门为企业家提供支持。作为商学院的一名教授,我也经常鼓励我的学生参加一些新企业的市场营销活动。这样既能协助他们实践自身学到的既能,反过来也能够协助新兴企业进展。我们鼓励同事建立自身可信任的人际网络(当然也意味着这些人信任我们的同事),网络营销来提供询问和协助。
 
  Recruit talented, trustworthy friends
 
  招贤纳士
 
  One entrepreneur, Maximilian Huc of GoJobio, noted that his marketing talent is, simply . . a friend. “I was lucky enough to having a friend hop on board who is the 'marketing talent,' and I honestly don't know what I would have done to fill his position if he had not,” Huc told us. Clearly, it pays to have talented friends that you can trust.
 
  GoJobio公司的老板马克西米兰(Maximilian Huc)提到公司的营销人才是自身的好友。他通知我们,“有一个好友能跟自身同舟共济,真是太走运了,而且他正好又是位营销人才,要不然真不晓得该给他部署什么工作岗位”。显然,开店指南具有自身信任的“天禀好友”简直赚到了!
 
  All of the above
 
  以上全部都很重要
 
  Finally, one alum entrepreneur, Austin Lewis Hollimon, of Commit Youth, said that a co-founder of his had the requisite marketing talent, and that they then continued to use their networks to expand their marketing capabilities. “Marketing talent is something we're always looking to expand upon. Fortunately, we have a co-founder with experience in marketing for the Philadelphia '76ers," Hollimon said. "Based upon his contacts and our connection to a Princeton alumna,Maisha Walker, we are consistently in contact with leaders in the marketing industry, and we use their advice to help us grow.”
 
  最终又有一位明矾企业家奥斯汀·路易斯(Austin Lewis Hollimon),他创立了青年部落这个公司,说自身的合伙人正好具备市场营销才能,他们联手继续扩大自身的市场营销实力。奥斯汀说,“我们一向在寻觅这种具备这种才能的人,很走运,一位合伙人恰巧是这样一位人才,他在费城一家名为‘76ers’的公司提供市场营销服务。基于他的联络人以及一位普林斯顿校友麦莎·沃克的协助,我们与营销业的企业龙头维持相同的步伐,借助他们的建议协助我们进展”。
 
  The lesson? Marketing talent is all around you. When you are ready to take that next step, you’ll know where to find it!
 
  还问课程在哪里?营销人才就在你四周,只须你打算好进入下一步工作,你就会晓得如何寻觅他们。



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